E-Commerce using Shopify / WooCommerce / Custom Development
Everything is digital now, or say CONTACTLESS in these unprecedented times. A sustainable business model thrives, isn’t that a reality? Today, where we are supposed to social distance each other, what’s the better option than an e-commerce platform to run the business?
If your customers can’t come to you, you can go to them!
Your online store needs an E-Commerce platform that best suits your business needs. Shopify and WooCommerce are a hit among digital store owners. However, you can opt for custom development of your E-Com venture to build it exactly how you want it.
In this post today, we will compare Shopify, WooCommerce, and custom-developed ECOM platform to make it easy for you to choose the right one.
Some fundamentals about Shopify, WooCommerce, and Custom-built e-commerce platform:
Shopify: Shopify is a wholesome e-commerce platform allowing you to start your online store, run and grow it without having to worry about the technical aspects.
WooCommerce: WooCommerce is a WordPress open source E-Commerce plug-in. WooCommerce allows you to customize your store and build extensions
Custom-built e-commerce platform: A programmer develops the online store that you want for your business. You are in full control of choosing the technology, features, hosting, and all the other aspects that are suitable for your preferences.
Let’s get into the technical factors and compare each e-commerce platform against one another:
- Hosting: Web hosting accesses your e-commerce platform stored on the server. To deliver your website on the internet, you need web hosting.
Hosting with Shopify: The good news is, Shopify manages the hosting. When you plan to launch your online store with Shopify, you get the domain.
WooCommerce: With WooCommerce, you need to select the web hosting provider and the right package to suit your needs.
Custom E-Commerce development: With Custom E-Com building, you are supposed to purchase hosting with suitable specifications to match requirements. The size of your online business and target audience traffic will decide your hosting plan.
- Security: one of the most critical things for an online store is security. As an online business owner, it’s natural to be pressing about your platform’s stability and safety of user data, payment system, among other crucial aspects. Let’s see how you got it covered with all the three options.
Shopify: Shopify comes with level 1 PCI DSS compliance, which means your Shopify online store is automatically PCI compliant. Moreover, Shopify manages the security aspect at its end, giving you the peace of mind and allowing you to focus on your business.
WooCommerce: With fundamental security pointers being managed, you, as an owner, have to take some measures to ensure the full proof protection of your online business. It includes having an SLL certificate, WAF (Web Application Firewall). In a nutshell, you need to empower your e-commerce site’s security.
Custom-built e-commerce website: Custom built E-Com platform leverages you to ensure high levels of security by having control of adding and removing security components from the website. You can align your security goals with your business to incorporate what’s needed.
- User-friendliness: Whether you possess technical knowledge or not, an effective user interface to ensure user-friendliness is exceedingly vital. Let’s check how Shopify, WooCommerce, and custom development can ensure that.
Shopify: Shopify is a fully hosted platform and offers clean design. Your customers can easily browse the website and perform operations. As the store owner, you can effortlessly manage it as it renders the drag and drop interface. You can easily add products, customize themes.
WooCommerce: WooCommerce too promises a sleek, engaging user experience to the customers. One can swiftly go through products filter and shop them. For the admin, WooCommerce is flexible to offer smooth customization. You can add a plug-in to incorporate the desired functionality on your platform.
Custom-built e-commerce website: You can ask your custom building development team to resonate with the requirements of your e-commerce portal. You can, at any point in time, change, alter, or add new functionality to ensure user-friendliness. It is the massive advantage of a custom-built e-commerce platform. You get to decide and control what goes on the website and what isn’t.
- Analysis and stats: Your E-commerce platform should deliver more than just software. To make it fully universal and track its growth, you may need third party tools and add-ons.
Shopify: with Shopify, you can integrate Google analytics and other statistics measuring APIs. The Shopify app store houses hundreds of free and paid apps. You can add the apps as per the need and ensure performance measurement.
WooCommerce: WooCommerce is built on top ofWordPress, meaning it grants you access to more than 55,000 free WordPress plug-ins. There are other paid plug-ins in place for you to use. Apart from adding and setting up analytics and statistics, you can utilize these add-ons to set up payment gateways, lead generation etc.
Custom-built e-commerce platform: The building from scratch approach demands for your development team to set up Google analytics integration or other analytics tools individually.
- Dropshipping: Dropshipping is the breakthrough advancement to the online store, where your e-commerce business doesn’t stock up products; instead it completes the orders by buying the products from the vendors and then shipping directly to the consumers.
There’s quite a low overhead with this method, which makes it very popular among the online store owners.
Shopify: Drop shipping is possible with Shopify as it has integration apps for several widely used drop shipping market places like Oberlo, Printify, and more. One thing to note here is that while setting up a drop shipping framework for your E-Com website, there will be additional costs.
WooCommerce: dropshipping with WooCommerce goes smoothly as they provide extensions that make order fulfillment hassle-free. Going ahead, WooCommerce makes it easy to find and install extensions to instantly import products, fulfill orders, and even create your own marketplace.
Custom-built e-commerce website: When you fully build an E-Commerce platform, you have to develop drop shipping functionality to cut the overhead of managing and shipping products. It may be time-consuming. However, it’s worth having if your business is considerably large and offers hundreds of different products.
- Development & Setup Cost: developing and setting up your online store involves costing. It’s different with all of our three approaches. Let’s check them one by one.
Shopify: Shopify is quite flexible and doesn’t ask for a colossal setup cost. Since it’s a ready-to-use framework, all you need to do is set it up & customize it as you please. Shopify lets you use a trial version for 14 days. Their three plans are designed for basic e-commerce needs, a growing e-com business, and scaling of the business. The costs are 29$, 79$ and 299$ respectively. The hosting is included with the package you select.
WooCommerce unlike Shopify, WooCommerce is not self-hosted. You are supposed to focus on several factors such as security features, customer service, and type of hosting while choosing the hosting provider. In general, domain name cost is $14.99, web hosting costs are $7.99/ per month furthermore, SLL costing is added. So, depending on your needs and your unique business, your set up cost will be decided.
Custom-built e-commerce website: custom-built e-commerce website would surely demand high costs of setting up and development. Since you are producing your own online store, you need to focus on every detail that your online store needs. On the contrary, it also puts you in the upper hold of everything. You can design and develop your e-commerce platform just the way you want it. You need not wait for your host to add or remove certain features/functionality.
- Transaction fee: payment gateways charge some amount when a transaction is carried out on the online store. Let’s check how it works with Shopify, WooCommerce, and custom-developed e-com platforms.
Shopify: Shopify payments charge 2 to 3% + 0 to 30¢ of transaction fees when you use Shopify Payments. To integrate other payments in your Shopify store, Shopify charges an additional 0.5 to 2%. The transaction fees vary with the Shopify plan you choose.
WooCommerce: there’s no charge for setting up WooCommerce payments. For every transaction, you are charged with 2.9% + $30 for credit and debit cards issued in the U.S and an additional 1% charge for cards issued outside of the U.S
Custom-built e-commerce website: In Custom development, it depends on the payments provider. The payments provider charge 1 to 3% behind each transaction. You can integrate as many payment providers as many you want.
- Duration: the time it takes to set and launch the online store is different with each of the following approaches. Let’s find out.
Shopify: To fully set up, customize, and launch your Shopify store, it takes somewhere between 6 to 8 weeks. It includes choosing a plan, setting up the store, adding products, creating staff accounts (if applicable), adding up other apps/functionality, and so on.
WooCommerce: WooCommerce, like Shopify, is a ready-to-use framework and takes about the same time to set up the WooCommerce store. Within 6 to 8 weeks, you can have your store up and running with all the necessary elements in place.
Custom-built e-commerce website: Since it’s a development from scratch, it would take about 16 weeks to plan and implement an all-round e-commerce platform with all the features and functionality resonating with your brand and customers.
- Maintenance: Once your online store goes live, one of the most primary things to follow is its maintenance. As the owner, you have to look after the performance of the website, its security, among other factors to ensure stability. Let’s check how Shopify, WooCommerce, and custom development have got it covered.
Shopify: Shopify is highly flexible when it comes to maintenance. If you are a techie, you can refer to the unending Shopify tutorials, guides, and documentation to put things in order. You can even turn to Shopify experts who run maintenance activities on your Shopify store monthly. All you need to do is choose a maintenance plan and have peace of mind. It includes website reviews, constant monitoring, speed & performance optimization, Shopify upgrades, emergency support, among others.
WooCommerce: WooCommerce is built on WordPress. It’s not a fully hosted platform; hence you are responsible for looking after your online store’s backup schedules, security, updates, performance and other aspects. There are many plug-INS available to ease these tasks for you. However, keeping a tab on the performance, the stability of the site, downtimes, handling upticks becomes your responsibility.
Custom-built e-commerce website: like the scratch building of your online store, maintenance too has to be taken care of by your development team. You can create a schedule for the maintenance and make sure everything is in order, up and running. The maintenance activity will cover everything from software up-gradation to backup.
Shopify vs. WooCommerce vs. custom e-commerce website development, which one to choose?
Comparison in a nutshell: the following table allows you to sum up the comparison in one glance.
|Hosting||Hosting included||Need to buy yourself||Need to buy yourself|
|Security||Basic security measures included||Need to ensure it yourself||Need to ensure it yourself|
|User-friendliness||Very user friendly||Very user friendly||Very user friendly|
|Analytics and stats||Can be easily integrated||Can be easily integrated||Need to manually integrate Google analytics and other stat API into the framework|
|Drop shipping||Supported with plug-in||Supported with plug-in or add-on||Can be developed to accommodate dropshipping feature if the business demands so|
|Development and set up cost||Easy and affordable||Easy and affordable||Time consuming and somewhat costly|
|Transaction fee||around 1.5-3% + additional charge||2 to 3% + additional charge||1 to 3 % depends on each payment provider|
|duration||6 to 8 weeks||6 to 8 weeks||16 weeks|
|maintenance||Can be managed by you or shopify||By yourself||By yourself|
From the elaborated differentiation stated above, you must now have figured out which approach would precisely suit your business needs and serve your unique requirements. WaysNX Tech has an offering for you – WaysNX Store. It’s a custom developed e-commerce platform intended to accommodate growing business needs with cutting edge technology fused with the most remarkable features.
With WaysNX – Next Generation Online Store framework, you will have custom made software and an ability to scale it as per the needs. Best of both worlds isn’t it! The development team at WaysNX is skilled to put your requirements into action on your online store.
Do not hesitate to get in touch with us for further details.
Get your business online and explore unlimited possibilities with us!