UI UX : Why And How To Address It Correctly
‘The first impression is the last impression’, they say! How true. Your website does the same thing for you on the internet. So why not give your future and current clients a kind of perception they might want to hold on to. The solution lies in a decent yet appealing user interface and complexity-free user experience.
Let us learn about both the concepts in detail.
User Interface (UI):
Is but an appearance of an application, a website or anything a user interacts on his/her device. Crisp UI with pleasing color combinations, improved and innovative use of tools together with originality passes every test to go down as a trend.
User Experience (UX):
It is commonly associated with UI, on contrary UI is a subset of UX. UX starts way before UI. It is a collective effort and research involved in acquiring and interacting with a product/service, planning and organizing the activities on the product/service, it’s branding, smooth flow of the modules and functions. UX promises fewer clicks i.e. in other terms highest levels of usability.
Imagine users having a hard time finding current affairs section on the app/site. That would be the last thing on a UX designer’s mind. Simplicity infused with modernization is the key for the ultimate UX.
Investing in effective UI-UX design can bring a range of benefits to your business. It results in improved conversion rates and noticeably increased revenue. This research shows that every $2 invested on UX can bring $100 in revenue.
“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service – from initial intentions through final reflections, from the first usage to help, service, and maintenance. Make them all work together seamlessly.”
— Don Norman, inventor of the term “User Experience”
How WaysNX Technologies identifies and implements what’s best for you?
At WaysNX Technologies , we ensure step by step approach to brainstorming the great UI ideas and prefer to try more than one option to lay the outline of the product/service.
The phases in designing the UI & UX
To hand over a professional product it’s vital to follow all the design layers mentioned below. WaysNX Technologies promotes the best practices by following guidelines to reach complete client satisfaction.
- Wireframing:
To put it straightforwardly, it’s the sketch of your future website/app. Wireframes are basic schematics which display how the elements will be placed and how the overall flow will look, without mentioning all the details.
It directly benefits UX as the design loopholes can be highlighted and fixed at the first stage.
- Creating mock-ups:
To get a real-life feel of the app/site, mock-ups are created. They are high fidelity statics of future design.
It serves as a design layout for the project and highlights issues if there are any. The functionality is statically presented to help UX designer work on better alternatives.
- Prototyping:
It shows a highly dynamic, functional version of the future site/app. Prototyped version mostly exacts with the final outcome.
- It allows you to see different user scenarios.
- The interaction of pages with each other.
- The necessity to add, delete or modify existing elements, functionality, and flow.
showed that people usually process information efficiently and are patient while completing tasks on an interface based on and follows ideal design practices.
Why WaysNX Technologies could provide you with an impressive UI/UX?
- WaysNX Technologies has a team of skilled professionals.
- A keen eye for the details, putting customer requirements first.
- Takes into account the perception of end users to rectify needs and expectations.
- Efforts put to deliver more than what’s expected.
- Current trends and technology evolutions are taken into consideration to power the product/service with up to date services and functionality.
A practical and simple UI which is powered with great ease (UX ensures it) allow you to win a colossal user-base. This particular phenomenon is essential for the growth of the business. For achieving the same and creating a lasting impression of your web appearance, WaysNX Technologies is the appropriate choice. We adhere to guidelines and extend the purpose of the service by innovative solutions with the ingenious approach.