The Reign of Digital Marketing – 8 Reasons You Need It

The World Wide Web is evolving – every day. This is the digital era. Even marketing has become digitized, and it makes sense!

We have more than 40 % of the world’s population on social media. 56% of it has access to the internet.

Wow, pretty amazing figures! It goes without saying why marketing functions have to explore and work on the internet. The customers are online. So creating your own digital presence is of vital importance and for that purpose, the concept of digital marketing took birth.

Let’s understand in the upcoming sections what digital marketing really is and why is it required.

Digital Marketing – Need of the hour

Sustainability is a fundamental building block for business. How well you adapt and change in accordance with current trends and market-moving strategies defines whether your business is going to sail across or not. Having said that, ‘digital marketing’ is that sustainability insurance parameter in creating and promoting your business/product/service/software where your customers are – and that’s digital media, the internet and everything in between.

Via digital marketing, you connect with your customers directly. Your brand/business gets promoted on social media and can directly target the world’s population. There is a prescribed design to carry out an efficient digital marketing campaign on the internet to draw the attention of future potential clientele.

It’s a sequential and coherent activity flow which you must practice to run a successful DIGITAL MARKETING CAMPAIGN.

Step by step flow of the effective Digital Marketing process

Once you comprehend the necessity of digital marketing, the following is the approach to rely on to create and manage a digital marketing project.

  1. Research:

While going about digital marketing, you need to conduct a research activity to collect all the data related to the contributing factors of the subsequent steps. The information gathered from the research is about following four decisive parameters:

  • Regarding the business
  • The target audience
  • The product you aim to market
  • Digital competition

The information you collect for the above parameters set a course for you to take on the next step effectively.

  1. Create:

Based on the information in the first step, you start to create:

  • Digital marketing goals: each product is unique, so are their goals. Figure out clear goals stating what you wish to achieve from this digital marketing campaign.
  • Digital marketing strategies: create strategies to achieve the goals you set for the campaign.
  • Digital marketing road map: this is that step where you document your detailed digital marketing plan with timelines and expected outcomes.
  • Primary digital identities: work on 3 digital identities which are a website, app, and blog. The primary identities are customer pullers for your services/business/product.

Before moving on to the next step, make sure the digital identities are fully functional to grab users’ attention.

  1. Promote:

You now may start promoting your primary identities. The more relevant traffic comes to your identities more conversion you can expect. You can promote the app/blog/website on:

  • Social Media
  • Display Network
  • Email
  • Messaging
  • E-commerce Portals
  1. Analyze:

Once promotion goes in full swing, you start monitoring the performance of your campaign. This step is the analysis of your digital marketing work. You can generate analytics for your digital identities from Google analytics. It’s based on 4 factors:

  • Acquisition
  • Conversion
  • Behavior
  • Audiences
  1. Optimize

Based on your analytics data, you can start improvising your digital marketing campaign. A study stating where you lack and identifying what processes to follow can help you achieve better results and generate more relevant traffic.

At WaysNX, we understand the impact of adhering to good practices to deliver excellent solutions. Thus we do digital marketing for you, following each process phase, End to end.

8 awesome facts – Check them out.

 ‘The time is now’ this phrase is genuinely fitting for digital marketing.

The facts below explain the same.

  1. Small or large businesses, it’s for all:

You can’t deny the power of digital marketing. The size of your business is a trivial factor here. You’ve got to be there on the digital media. It’s a tool to materialize your goals, for small ones to create a brand name, for big ones to extend clientele and for medium ones to capture the online market for hunting potential customers.

  1. It’s way affordable than conventional marketing practices:

Since the money invested is less and returns are high, it goes smooth on your budget. The customer reach is just clicks and links away.

According to a study conducted by IPSOS Hong Kong with Google has shown that compared to traditional methods, digital marketing is known to generate 2.8 times more revenue.

  1. Impressive ROI:

Digital marketing assures the best Return on Investments. Content and email marketing can get a sweeping 3800% return, which means $38 revenue for every $1 you spend.

  1. Aligns with what people are really interested in:

 More than 85% of people refer to reviews before buying anything. Your brand awareness and happy customers could directly contribute to increasing your business. Great services + happy customers = business growth.

  1. It delivers conversion:

Digital marketing is responsible to generate relevant traffic to digital identities. It ensures lead generation, subscription and then sale.

  1. Prepares you for ‘Internet of Things’ (IoT):

Internet of Things is a universal web of interconnected devices such as tablets, smartphones, gadgets, etc. Digital presence with digital marketing creates a window for you to enter this world of endless opportunities. You can reach out to the audiences on this online grid.

  1. It earns people’s trust:

It acts as ‘word of mouth’ for your business/service/product.

90% of the respondents say that they would rely on information about a product/business/software/service if the data is coming from people they know or people who have used it.

  1. Helps build brand reputation:

With all incredible services and customer-centric approach, digital marketing creates a reputation of your brand name online. Providing the public with what’s promised would only increase your chance to have customers coming back to you.

Conclusion

Looking at the current scenario, digital marketing is pretty much here to stay! Digital Marketing bridges the gap between you and your customers. Your product directly appeals to them. Doing it with WaysNX only ensures that you have given product/services in the correct hands. WaysNX provides full fledge assistance in working out the best Digital Marketing strategies to pull colossal relevant traffic to your digital identities.

We possess a complete understanding of digital marketing to fuse results with originality. Get set and let’s digitally market what you have to sell!