Case Study
WaysNX Technologies is an India based software company with parallel expertise in digital marketing and social media services. We help businesses to address the online market with the right approach while encouraging them to take on the opportunity to flourish their venture.
Some of our case studies are as listed below:
Case Study
WaysNX Technologies is an India based software company with parallel expertise in digital marketing and social media services. We help businesses to address the online market with the right approach while encouraging them to take on the opportunity to flourish their venture.
Some of our case studies are as listed below:
-
Digital Marketing
Digital Marketing WaysNX Technologies is an India based software company with parallel expertise in digital marketing and social media services. We help businesses to address the online market with the right approach while encouraging them to take on the opportunity to
At A Glance
Company: Solar Installer Company in Perth, Western Australia and Queensland Region in Australia
Industry: Solar Installer
Solution: Provided CMS solution for their website to incorporate marketing content, a dealer portal, and pricing configurations based on the dealer’s login
and also improved their search engine optimization (SEO)
Business Challenges
The client was looking for a new, robust content management system (CMS) solution for their website for the following reasons:
- To incorporate marketing content, a dealer portal, and pricing configurations based on the dealer's login.
- To improve their search engine optimization (SEO).
- To extend their business from the periphery of locals to the entire city and the state.
- To reach out to as many people as possible in the house owner's preferred territory who wanted to buy a solar system.
Our Strategy
We adopted the following strategies to achieve the best result.
- We examined the competitors to create a search engine optimization strategy and set the timetable for social media posts.
- We worked on a keywords strategy to find out long-tail keywords,
- We created content with search terms having high volume and low competition.
- We worked on local SEO to improve the website's overall health with on-page SEO tactics.
- Using keyword research, our SEO Specialists developed a strategy based on the company's target industries.
- Our team implemented their approach throughout the website content based on user intent and competitive keyword gaps.
- The keyword strategies were also implemented for the top 5-10 ranking blogs for blog traffic.
- We continue to optimize with internal links and unique keywords after adding the remaining relevant blogs.
- We selected Facebook as the primary area to focus on. Each post was aimed to deliver a message about solar panels and their uses.
- We started developing the future client base for our Clients, from informative posts to benefits of solar.
- We proposed a paid ads option and started working on it.
- Google and Facebook were the major players, and we decided to launch our client with their offer on both these platforms.
- After understanding the message, we opted for a friendly buyer's persona and delivered ads to attract leads.
Our Strategy
We adopted the following strategies to achieve the best result.
- We examined the competitors to create a search engine optimization strategy and set the timetable for social media posts.
- We worked on a keywords strategy to find out long-tail keywords,
- We created content with search terms having high volume and low competition.
- We worked on local SEO to improve the website's overall health with on-page SEO tactics.
- Using keyword research, our SEO Specialists developed a strategy based on the company's target industries.
- Our team implemented their approach throughout the website content based on user intent and competitive keyword gaps.
- The keyword strategies were also implemented for the top 5-10 ranking blogs for blog traffic.
- We continue to optimize with internal links and unique keywords after adding the remaining relevant blogs.
- We selected Facebook as the primary area to focus on. Each post was aimed to deliver a message about solar panels and their uses.
- We started developing the future client base for our Clients, from informative posts to benefits of solar.
- We proposed a paid ads option and started working on it.
- Google and Facebook were the major players, and we decided to launch our client with their offer on both these platforms.
- After understanding the message, we opted for a friendly buyer's persona and delivered ads to attract leads.
Results Attained
As we continued our regular social media activity, users started noticing the client, engaging in the posts, liking and sharing them. As a result, our campaigns turned out to be successful, and ever since, we have been running PPC to generate leads for our clients.
1291% Increment as compared to last 8 months with organic efforts.
Increase in organic traffic by 67%
On average, the brand added more than 577 followers on its Facebook page
The number of Leads touched above 30, making the whole campaign successful.
Our clients 8 keywords appeared in the search featured snippet. More than 500 keywords started ranking in the top 100.
100+ Happy Clients
Results Attained
As we continued our regular social media activity, users started noticing the client, engaging in the posts, liking and sharing them. As a result, our campaigns turned out to be successful, and ever since, we have been running PPC to generate leads for our clients.
1291% Increment as compared to last 8 months with organic efforts.
Increase in organic traffic by 67%
On average, the brand added more than 577 followers on its Facebook page
The number of Leads touched above 30, making the whole campaign successful.
Our clients 8 keywords appeared in the search featured snippet. More than 500 keywords started ranking in the top 100.
100+ Happy Clients
Key Learning
Consistency is crucial in SEO. Hence, we try to retain and improve the search engine ranking for our clients by renewing our processes and matching current SEO trends. The paid strategies we recommend directly contribute to the achievement of each one. So far, we have completed a paid search audit together that uncovered potential account optimization opportunities, identified organic keywords that can be added to existing ad groups, and increased paid conversions. With each passing day, we try to reach the right audience for the ads, amplifying the chances of locking their interest. In addition, we strive to spend less capital while achieving desired results on the PPC campaigns.
Final words
Our client is satisfied with the outcome of online marketing efforts. The business gets enquiries, visits and calls from the prospects. As a result of our collaboration with the Clients, we have developed a new website that demonstrates the brand’s durability and ties it in with their sales and marketing efforts! Educational content is abundant on the website geared towards their specific target markets, leading visitors through the funnel. They have observed an increase in conversions and quality leads due to our partnership.
Do you want your business to grow this way? First, let’s discuss a digital marketing plan for your business. Then, while understanding your goals, we will share our suggestions and take them forward.