- Execute tests, collect and analyse data and results, identify trends and insights
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyse competitor’s strategy & advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors
- to improve SEO positions for target keywords.